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With Kathy Mallary
Monday, March 06 2017
10 Coachable Goals (Plus 3 That Are Not)

Being able to spot  a coachable goal is key. If you miss the goal, you'll lose your client's trust. Or you might waste time coaching when your client actually needs counseling or therapy.

A coachable goal is one that a customer is ready and motivated to do now. It just feels like it's beyond his/her current level of experience or ability.

10 Coachable Goals…

This is what most clients basically want:

  • Money
  • Time off
  • Pleasure/quality of life
  • Connection
  • Stimulation
  • Skills and abilities
  • Entertainment and fun
  • To feel better about themselves
  • Growth and health
  • To get ahead in their career, business and life

…Plus 3 that are NOT

These goals are beyond the scope of coaching:

  • Changing the behavior or thinking of a third party (other than the client).
  • Overcoming compulsive or addictive behavior.  Therapy or counseling would be more effective than coaching.
  • Healing painful memories.  Again, therapy or counseling might be more appropriate.

Tips for spotting & working with coachable goals

  • The client should be willing to do the work. You're facilitating the process, not doing it for her.
  • The goal should be challenging, but achievable..
  • The urgency level should be high. The client is thinking “I have to figure this out NOW.”
  • Look for a pattern of coachable goals in your coaching notes. See if you can pick out a theme to build your marketing materials and products around.
  • Focus on clients with similar coachable goals. It's easier to design a signature coaching program when there's a unifying theme.

Nailing a coachable goal is a win for you and your client. Spot coachable goals early and leave the non-coachable issues alone.

Kathy Mallary AT 10:30 am   |  Permalink   |  Email

Who is Kathy Mallary?

Kathy Mallary is a signature coaching strategist in the Seattle, Washington area.

She loves partnering with clients on signature projects and helping forward-thinking coaches get more business.

When she's not developing knock out signature coaching programs and products with her clients, she enjoys cooking, hanging with her labradoodle, Maxine, and collecting infographics like other women collect shoes.

See what Kathy's clients say about her »

About is Kathy's business site. It's full of articles, tools and resources on how self-employed coaches can work better with more clients with a signature coaching approach.

Typical topics covered on the site include:

- How to design and develop your signature coaching process

- How to expand your reach and fill your pipeline with qualified prospects

- How to convert potential clients into paying clients

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